Parts of America
A cross-country road trip exploring America’s most unique car cultures and building a collection of one‑of‑a‑kind rides.
Background
Earlier in the year, eBay showed up at the NY Auto Show to prove the best new car can be one you already own. The next step was to reach real enthusiasts across the country, showing them what’s possible with eBay Motors’ extensive selection of parts and accessories (P&As). It was the perfect opportunity to take the format of the auto show on the road.
What we did
In the fall, eBay Motors embarked on a 12-stop road trip with Parts of America, creating the country’s most unique rolling auto show. The tour visited small towns to explore regional car culture, and along the way real builders made eight bespoke rides that showed what’s possible when you use P&As from eBay Motors. The eight rides represented the quiltwork of American auto culture and were featured on a hauler along the way, before ending in California with a finale at the LA Auto Show.
The Rides
Scenes from the Stops
The Los Angeles Finale
Social Output
“eBay Motors’ Cross-Country Road Trip Will Highlight Sweet Builds, Car Culture.”
The Drive
The Reaction
841M+
impressions were driven throughout the fall campaign
85%
of attendees said they were now likely to use eBay Motors after attending the cross-country event
40K+
enthusiasts joined eBay in-person for the Parts of America tour
“eBay Motors’ ‘Ultimate Road Trip’ Shows Off Bespoke Vehicles Across US.”
Gear Junkie
“Parts Of America Tour From eBay Motors Brings Custom Cars to LA.”
Motor 1
