Canal Street Wear
A first-of-its-kind shopping experience that brought authentic streetwear to the epicenter of fakes.
Background
With the recent launch of Authenticity Guarantee for Streetwear, eBay needed to announce its offering and solidify its reputation as the destination to shop unrivaled and authentic streetwear. When looking for the perfect location, NYC’s infamous Canal Street came to mind, given its global reputation for designer dupes. Why not flex eBay’s depth, breadth, and authentication prowess by bringing the hottest, most authentic streetwear to a spot notorious for fakes?
What we did
eBay opened Canal Street Wear, a pop-up retail shop stocked with authenticated versions of the most bootlegged items and on-site authentication of items brought in by the public. The doors opened on New York City’s infamous Canal Street — a longtime hub for bootleg, counterfeit, and gray-market goods – and visitors got the opportunity to shop an incredible selection of sneakers and streetwear from brands like Off-White, Bape, Supreme, Kith, and more, all backed by eBay’s Authenticity Guarantee. The surround-sound campaign showcased the depth and breadth of eBay’s unrivaled streetwear collection along with the expertise of eBay’s streetwear authenticators.
The Store
Social Output
1.1M+
social impressions via partnerships with streetwear fashion influencers like Luka Sabbat, Cjay Syre, and Maurice Kamara
The Reaction
“ …an unparalleled selection of authentic streetwear and sneakers…all verified by eBay’s prestigious Authenticity Guarantee."
The Hype Magazine
1B+
Fashion Drive
“eBay opened a street fashion pop-up this week to bring its authenticated sneakers and streetwear to the real world.”
Retail Brew
impressions across national consumer, enthusiast, style, trade and local outlets
900+
streetwear enthusiasts visited Canal Street Wear in person
“eBay opened a “Canal Street Wear” pop-up store in New York City selling authenticated products.”
Yahoo! Finance
“eBay has unveiled its pop-up store amid a sharp rise of consumer interest in streetwear.”
