From the Collection
An ongoing series where anyone can shop the personal collections of icons across sneakers, streetwear, collectibles, and motors.
Background
More than ever before, sneakerheads flock to online marketplaces for buying and selling exclusive new and used kicks. As the original sneaker resale destination, eBay had a chance to show its mastery, partnering with sneakerhead and fashion icons to open their personal shoe collections for the public to take home, while benefiting causes with the proceeds earned.
What we did
Create a series where renowned designers, artists, athletes, and entertainers drop exclusive items from their personal collections. The first installment of ‘From the Collection’ saw eBay team up with fashion icon Heron Preston for the exclusive sale of his personal shoe collection and restoration by the Reshoevn8r. The second ‘From the Collection’ was timed with International Women’s Day and featured a full lineup of sneakers from the closet of industry leader Joy Claire. All proceeds from both auctions went to supporting causes meaningful to Preston, Claire, and eBay.
Heron Preston
Heron Preston gave fashion enthusiasts and sneaker collectors a chance to bid on more than 50 pairs from the designer's legendary personal collection. One hundred percent of proceeds helped provide scholarships and grants to young creatives through the Heron Preston L.E.D. (Less Environmentally Destructive) initiative in partnership with the Fashion Scholarship Fund.
The Shoot
Social Output
Joy Claire
From developing the first female-designed skate shoe with Supra to being Undefeated’s first female employee, Joy Claire has blazed new trails within the male-dominated sneaker world. In celebration of 2023 International Women's Day, eBay highlighted the industry veteran for a special sneaker auction. 50 pairs of Claire’s legendary kicks were sold exclusively on eBay with proceeds benefiting the Los Angeles Women’s Shelter.
The Shoot
Social Output
Jeff Staple
Jeff Staple is one of the few designers to collaborate with nearly every major sneaker brand, and designed the Nike SB “Pigeon”– a shoe widely credited with sparking modern-day sneaker culture. In collaboration with eBay, Jeff offered up a selection of his personal sneaker collection for the very first time. Enthusiasts and collectors could shop the drop exclusively on eBay with 100% of proceeds benefiting causes with personal significance to Staple: Art Start which empowers creative voices for historically marginalized youths, and Welcome to Chinatown, a grassroots initiative supporting Chinatown businesses and communities.
The Shoot
Social Output
Ken Block
A year after the passing of one of the most influential figures in motorsports history, Ken Block, eBay Motors partnered with the Block Family and 43 Institute (43i) on an exclusive auction of items from his personal archive. In celebration of Ken Block Day (4/3), fans were given access to auto parts, art pieces, collectibles, and other memorabilia sourced directly from Block’s viral Gymkhana series, rally races, and other unforgettable moments. The auction marked the Block family’s first public release of items from Ken’s collection, and 100% of proceeds benefited 43i, the foundation created in Ken’s honor that supports rising talent in motorsport.
The Shoot
Social Output
“Preston is the debut face of eBay's From the Collection series, a new program that sees the digital auction site sell-off coveted grails from the archives of culturally savvy fashion insiders and tastemakers.”
Highsnobiety
The Reaction
1.23B
combined impressions resulted from Heron Preston and Joy Claire’s editions of From the Collection
$15K+
in auction donations from Joy Claire’s sneaker auction went to the Downtown Women’s Shelter
37
article placements celebrated Heron Preston and Joy Claire’s sneaker collections being auctioned on eBay as part of the program
“In celebration of 2023 International Women's Day, Ebay is highlighting sneaker industry veteran Joy Claire for a special sneaker auction on its platform.”
Complex
“Jeff Staple has pulled from his own archives for a special eBay auction raising money for charity. Forty-seven different items are up for bidding, including sneakers, streetwear, and other collectibles.”
Footwear News
“The late rally and stunt driver Ken Block was one of a kind. He left a Hoonicorn-sized hole in the world 15 months ago, and we're all still trying to recover. Today is Ken Block day – April 3, or 4/3 to correspond with Block’s 43 racing number – and eBay Motors is partnering with the legendary driver’s family to auction off some of his memorabilia for charity.”
Road & Track
