Authentication Station
The first drive-thru station to appraise and authenticate pre-loved items using Authenticity Guarantee.
Background
eBay recently launched its Authenticity Guarantee (AG) service, where professional authenticators validate items coming through the marketplace. The service was designed to strengthen peace of mind for buyers and sellers. To bring this new program to life, eBay aimed to show people how AG works, while building more trust for the platform.
What we did
eBay opened a socially distanced Authentication Station to introduce AG to new, potential users. Guests arrived at an East Hollywood gas station converted into a drive-thru appraisal site and had items professionally vetted in real time. Evaluations were livestreamed for transparency, and guests had the option to sell on the spot, all without exiting their cars. Influencers and celebs like Jesse Williams, Sarah Hyland, and NBA star Quinn Cook promoted the event, spreading the word until cars were wrapped around the block. Authentication Station won a 2021 Adweek Experiential Award for Best Use of Influencers in an Experiential Activation.
2021 Adweek - Best Use of Influencer in an Experiential Activation
The Station
Social Output
“eBay hosts pandemic-friendly way to verify luxury sneakers and watches in L.A.’s Koreatown.”
WWD
The Reaction
19M+
total impressions from earned, paid, and influencer social content showing the Authentication Station and the perks of Authenticity Guarantee
“eBay offers a totally socially distant way to get items authenticated and some cash for holiday shopping.”
ABC News
50+
unique media stories with 500M+ earned impressions, including an ABC7 segment in LA that was picked up nationally
300+
items appraised and verified on-site at Authentication Station