Authentication Nation
A nation-wide trip to showcase the value of Authenticity Guarantee for some of America’s top collectors.
Background
In 2021, demand for non-traditional investments in the form of collectibles skyrocketed. Younger generations began buying and selling sneakers, luxury watches, and trading cards in place of building a traditional portfolio, marrying their passions with financial opportunity. eBay met the market with an idea to find and authenticate some of the most sought-after collectibles across the country.
What we did
eBay hosted Authentication Nation – a series of events in major US cities that authenticated sought-after collectibles. Enthusiasts brought items to be authenticated on-site, mirroring the Authentication Guarantee process offered on eBay’s marketplace. In tandem with each stop, eBay gave fans an all-access look at unique collections of athletes and celebrities, from Trae Young's luxury watches to Sue Bird’s sneakers, Steve Aoki’s trading cards, and more.
The Talent
Hunter Hayes
Trae Young
Mark Phillips
Steve Aoki
Sue Bird
The Collections
The Hottest Collectibles
Social Output
“eBay Hits the Road to Authenticate High-Value Collectibles”
Adweek
The Reaction
153
placements with in-depth coverage from top national outlets and effective promotion of Authenticity Guarantee
“eBay is Helping Gen-Y and Gen-Z Get Their Investment Kicks”
Forbes
“Trae Young Partners With eBay to Show Off His Luxury Watch Collection”
Complex
770M+
total impressions, reaching fans across the country who are fan of or curious about collecting
70
influencers brought mass awareness to the program and shared their genuine passion for collecting