Handbag Vending Machine
The first luxury handbag vending machines where fashionistas use their designer knowledge to score authentic bags.
Background
The luxury resale market was showing exponential growth with no sign of slowing down. eBay wanted to get handbag fashionistas and collectors to see its marketplace as the most trusted place to find and invest in luxury handbags while spreading awareness of its Authenticity Guarantee (AG) service that recently expanded from watches and sneakers to designer bags.
What we did
eBay unveiled Luxury Handbag Machines in Dumbo, Brooklyn, and Silver Lake, Los Angeles, bringing an unrivaled selection of handbags from coveted designers like Hermès, Chanel, and Balenciaga into the hands of shoppers. For two days only, shoppers visiting the machines had a chance to test their knowledge in handbag trivia to win one of six handbags displayed. Bags were from luxury's foremost brands and all marked with eBay's Authenticity Guarantee – a service now inclusive of designer handbags. More than 1,000 style enthusiasts outside of these neighborhoods visited eBay social media to play handbag trivia for a chance to grab a designer bag.
Social Output
“eBay Brings Luxury Handbag Machines to NY & LA.”
WWD
1,323
pieces of earned media coverage across print, radio, TV, and press release pick-up, with celebrity stylist and luxury influencers Olivia Culpo and Law Roach helping drive coverage
The Reaction
1.6B+
impressions across a combination of earned, paid social, influencer, and organic social
564
attendees to the eBay Luxury Handbag Machines, plus NY RSVPs sold out
“There’s a Vending Machine Full of Designer Handbags in Dumbo Right Now.”
TimeOut
“eBay Tests Luxury Knowledge at Handbag Vending Machine.”
Luxury Daily
