Vault Stars
A first-of-its-kind live baseball card draft to launch eBay’s new vault service.
What we did
A first-ever live baseball card draft to showcase eBay’s innovative new vault service. Inspired by daily fantasy leagues, we challenged actor and baseball fanatic Miles Teller to start a collection by shopping real cards on eBay. With guidance from former big leaguer and collector Chase Utley, Teller would select his most vault-worthy lineup live at an event during MLB All-Star Week. Five cards, 15 minutes, and $25,000 later, Teller sent his new ‘Vault Stars’ collection to the eBay vault.
Background
Since 2002, trading cards have become a booming new asset class. As the world’s largest collectibles marketplace, eBay created the vault to give collectors a new way to buy, sell, and protect their most valuable cards. The announcement of this new tool from eBay would coincide with one of the biggest weekends in baseball, where players, fans, and sports media convene in one place.
Miles Teller
Top Gun Maverick star, Phillies’ fan, and card collector drafted five baseball cards for his ‘Vault Stars’ lineup.
The Draft
Chase Utley
Six-time All-Star and Phillies’ and Dodgers’ second baseman Chase Utley, served as Teller’s coach offering insight on his picks.
Alanna Rizzo
MLB Network sports reporter, Alanna Rizzo, hosted the event and led the post-draft conversation around the eBay vault and the future of collecting.
The Event
Miles’ Vaulted Cards
The Enthusiasts
Social Output
impressions driven throughout the entire Vault Stars campaign
The Reaction
"The eBay vault - eBay's new 31-thousand square foot, 24-7 secured facility for trading card collectors to securely stash their treasured cards."
BroBible
16
1.3B
unique article placements covering the program, exceeding benchmark performance by +7%
7.8%
engagement rate on social content, which raised awareness for the new eBay vault service for collectors
"Hollywood star Miles Teller drafts $25,000 baseball card team for the eBay vault at MLB All-Star event in L.A."
Sports Collectors Daily
"Buying, selling and collecting trading cards is something that I grew up doing, and I've made most of these purchases on eBay." - Miles Teller
People
