Trade Nights Across America
A summer-long event series of local trade nights co-hosted with eBay sellers to celebrate The Hobby.
Background
As the world’s biggest marketplace for trading cards and collectibles, eBay wanted to show its appreciation for sellers and their local communities. To demonstrate support, eBay Collectibles would embark on a summer-long tour across the country, meeting real sellers and real collectors, and sharing its new vault service, which makes it easier to protect and trade high-value cards.
What we did
eBay Collectibles kicked off Trade Nights Across America by partnering with 6 top eBay sellers across the country to co-host trade nights for their local communities. The multi-city tour brought eBay and its trading card service, the eBay vault, to small towns and big cities throughout America, providing a space for collectors to bring their cards, make trades, and win epic giveaways. eBay Collectibles decked out local card shops and provided free food, drinks, and swag to show support for collectors and their passion.
Illinois Event
📍 Baseball Card Collection
New Jersey Event
📍Santiago Sports
Kentucky Event
📍 Troll & Toad
MLB All-Star Weekend
📍 Seattle, Washington
Oregon Event
📍 Hoody’s Collectibles
Los Angeles Event
📍 Bullpen Sports HQ
Social Output
23.9M
impressions across earned, organic, and paid, prompting event attendance and FOMO for collectors
The Reaction
“Earlier this year, eBay kicked off ‘Trade Nights Across America’ - a multi-city tour of trading card events, hosted with local trading card and hobby stores, celebrating the passion of the collector community.”
My City Scene
My American Town
“The next stop on eBay’s tour is with Hoody's Collectibles in Beaverton, where sports collectors are invited to bring cards, make trades, and learn tips to enhance trades.”
1,311
event attendees across all Trade Nights Across America activations, with venues at or over capacity and attendees spilling outside into branded tent spaces
90%
of attendees felt more favorably toward eBay Collectibles after attending, positively influencing eBay perception, user action to engage with the brand, and prompting other sellers to want in