Auto Parts Show
A counter Auto Show to prove the best ‘new’ car for you - and the planet - is the one you already own.
Background
For decades the auto industry has used Auto Shows as a marketing tool to convince drivers to ditch their current rides and buy new models. Yet buying new vehicles while simultaneously taking working ones off the road comes at a great cost to consumers and the environment.
What we did
The eBay Auto Parts Show was a counter Auto Show featuring a collection of “Re-Concept Cars” rebuilt from existing vehicles. Belonging to notable celebrities and auto influencers including Sydney Sweeney, Freddy “Tavarish” Hernandez, Grind Hard Plumbing Co., and Emelia Hartford, these rebuilt cars demonstrated the transformative power of parts and accessories from eBay Motors. Drivers across the country were inspired to upgrade their current rides, keeping them on the road longer.
Social Output
“Sydney Sweeney Shows Off the 1969 Ford Bronco She Restored Herself - The Euphoria star revealed the finished car at the eBay Motors New York Auto Parts Show.”
Architectural Digest
2.1M+
owned social impressions, which drove 2,800+ new eBay Motors Instagram followers and highest performing posts surpassing benchmark metrics by 8,600%
The Reaction
6B+
earned impressions from a combination of diverse influencers and media, resulting in a record-setting metric that smashed previous earned coverage
50
unique article placements covering the eBay Auto Parts Show, exceeding benchmark performance by 150%
“The Most Interesting DIY Cars and Engines We Saw At The 2022 eBay Motors Auto Parts Show.”
Popular Mechanics
“It’s like a mini-SEMA running concurrently with the 2022 New York Auto Parts Show.”
Motor1.com
