Luxury Exchange
A retail experiment where shoppers trade one luxury item for another.
Background
Today’s Gen Z and millennial audiences have limited funds but expensive taste. They’re primed to enjoy buying and selling pre-loved goods, but don’t know the value of the luxury items in their closets. eBay showed people what their “closet currency” is worth, opening a retail experiment where shoppers trade one luxury item for another.
What we did
The Luxury Exchange was a first-of-its-kind retail experiment by eBay where authentic luxury items were treated as legal tender. Shoppers brought in their “closet currency,” had these items appraised, then exchanged them for handbags, watches, or jewelry in real time. Designed to drive consideration at every step, guests walked away with a coveted new-to-them luxury item, a first-hand look at eBay's unmatched inventory, and a clear breakdown of Authenticity Guarantee. This retail experience opened in the heart of NYC’s Diamond District and solidified eBay as THE go-to platform for pre-loved luxury.
The Enthusiasts
Social Output
“For 48 hours, luxury shoppers in New York City can make purchases with used goods as currency at an eBay pop-up shop.”
Chain Store Age
The Results
389
total guests attended the Luxury Exchange storefront in NYC
800M+
impressions in top-tier outlets spotlighting this first-of-its-kind retail experiment
100
estimated pre-loved luxury item appraisals, turning “closet currency” into legal tender for new luxury goods
“At eBay's new pop-up, pre-owned luxury goods are currency. The temporary space in the Diamond District lets shoppers trade in one authentic luxury item for another.”
National Jeweler
“eBay offers luxury enthusiasts an opportunity to exchange their pieces for other authentic luxury items that might better suit their collection.”
The Pursuitist
