Catch 151
An epic 24 hour flash-auction on World Pokémon Day that unleashed ultra-rare Pokémon cards and collectibles.
Background
The mainstream cultural phenomenon, Pokémon, is one of the most popular collectible categories on eBay. The platform boasts an unmatched global network of sellers with the most extensive card, collectible, and collab inventory from the rarest to the most current. On February 27th, 2024, enthusiasts all over the globe would celebrate World Pokémon Day – a commemorative holiday where fans anticipate new releases, events, and all things Pokémon. With this special day on the horizon, eBay wanted to give fans another reason to celebrate, and cement its marketplace as the go-to destination for Pokémon collectors.
What we did
On World Pokémon Day, eBay unveiled Catch 151 – a 24-hour auction of 151 of the most coveted Pokémon cards and collab items on the planet. This unique collection included rare Charizard and Pikachu cards and luxury collab items like the Fendi x FRGMNT x Pokémon Peekaboo ISeeU Petite bag featuring Dratini. With auction prices starting at $1.51, fans had the once-in-a-lifetime opportunity to bid on ultra-rare drops and elevate their collections. To catch the ultra-rare drops fans had to bid before the clock ran out.
Social Output
1.48B+
total impressions across earned and owned media, surpassing benchmark performance by 48%
The Reaction
“While specialized storefronts catering to trading card games collectors do exist, eBay has long been among the most popular destinations for buying and selling Pokémon cards.”
GameRant
$124.3K
in auction sales
“In addition to cards, the auction will feature several collaboration items developed with top luxury, fashion and sporting goods brands.”
Hypebeast
68%
product click through rate indicating users were extremely interested in the site selection
“With Pokémon Day 2024 just around the corner on February 27th, fans need to prepare to catch all of the things, especially when it comes to a unique auction that's happening on eBay.”
ComicBook.com
