AG Series
A film series announcing the launch of eBay’s new Authenticity Guarantee offering.
Background
eBay rolled out the launches of its game-changing authentication service in the Sneakers, Watches, Handbags, and Trading Cards categories and needed to tell the world.
What we did
eBay launched a series of hero films for Sneaker, Watches, Handbags, and Trading Cards. The films spoke directly to the unique enthusiast audiences they were intended for, dove into why authenticity is so important for each category, and how eBay does it better.
Watches
Handbags
Sneakers
Trading Cards
Jewelry
“In the case of sneakers, eBay is about to remove any doubt by independently authenticating them.”
PCMag
837M
impressions across earned, social, and paid media following the Trading Cards Authenticity Guarantee announcement
The Reaction
118.4M
total impressions across paid, owned and influencer during Watch Authenticity Guarantee launch
1.6B
impressions in earned driven from over 1000 pieces of coverage following the Handbags
“Luxury watch collectors have always been wary of shopping for timepieces on eBay. But come fall, that’s changing—at least when it comes to high-end watches. eBay has slowly been rolling out its new Authenticity Guarantee, a robust post-sale authentication service for all watches sold over $2,000.”
JCK
“eBay’s Authenticity Guarantee has a brand new bag. The service, which launched with premium watches in September and expanded to collectible sneakers in October, now covers high-end handbags as well.”
WWD
“Online marketplace eBay is once again expanding its authentication service, this time to include support for authenticating valuable trading cards.”
TechCrunch
“eBay is expanding its authenticity service to its fine jewelry offerings, teaming up with the Gemological Institute of America to do so.”
National Jeweler
3.2B
earned impressions for Sneaker Authenticity Guarantee garnered through 39 media stories and 139 broadcast hits