20 Years of Dunks on eBay
eBay and Nike teamed up to remind people that SB Dunks were made to be skated in.
Background
The Nike SB Dunk was created and designed in 2002 by skateboarders for one purpose - skating. Over the years, the sneakers became so valuable people started locking them away in boxes rather than skating them. As the marketplace that’s been around since the beginning, eBay partnered with Nike to do two things…
What we did
The First Skateable Sneaker Box
We took the modern symbol of unworn kicks and turned it into a constant reminder to use the shoes inside.
The Skate ’Em Out Store
We stocked the shop with covetable pairs from the past 20 years, offering them for the 2002 price of $65 with just one catch… You had to lace ‘em up and skate ‘em out of the store. The entire store was skateable, with ramps, rails, and a bowl for the most advanced skaters.
2023 Fast Company Innovation by Design Award - Best Packaging Finalist
2023 ADC Awards - 1x Merit, 3x Shortlist
2023 Clio - 2x Shortlist
2023 One Show - 7x Shortlist
The First Skateable Box
The Skate ‘Em Out Store
Social Output
“The 2003 eBay-inspired colorway of the Nike SB Dunk – with a Nike logo on the heel made to look like eBay’s logo – is so rare that it barely exists.”
Complex
40%
“In celebration of the two-decade anniversary of Nike SB, the company partnered with eBay and the Sandy Bodecker Foundation to auction 10 pairs of the eBay Dunk with a new twist.”
increase in eBay searches for "SB Dunks," reinstating interest in the skate shoe
ESPN
714M+
earned impressions, with feature coverage In Sports Illustrated, ESPN, Complex, Hypebeast and Transworld Skateboarding
10
special edition boxes were auctioned on eBay before the release to generate excitement, raising over $350k for the Bodecker Foundation
The Reaction
“Demonstrating a long-standing commitment to the skate and sneaker communities, the store gives enthusiasts access to coveted Nike SB Dunk shoes.”
Sports Illustrated
