P.J. Tucker X eBay
A series of exclusive sneaker drops from the NBA Sneaker King himself – P.J. Tucker.
Background
Sneakerheads know that eBay is the ultimate destination for new, vintage, and hard-to-find kicks; it’s also the marketplace that the NBA’s most renowned sneaker collector, P.J. Tucker has used daily for years. So who better to team up with for a next-level set of sneaker drops?
What we did
The Loft Drop
When P.J. Tucker’s 5,000 pair-strong collection outgrew his house, he needed to lock down another spot just for his kicks – aka The Sneaker Loft. eBay teamed up with Tucker to give fans a first-look at the loft collection and launch a sneaker drop directly inspired by it. Shot in partnership with Director X, the first-look gave fans a peek inside the famed Houston Loft where P.J. showed off his rarest eBay finds and detailed how the site helped shape his collection throughout the years. Fans could then ‘shop the loft’ exclusively on eBay.
The Charity Auction
The following year, eBay and P.J. took it one step further and launched another exclusive drop in partnership with the streetwear retailer Solestage. This time, all 100+ of the picks were selected directly from his legendary personal collection of game-worn and rare sneakers, sold with custom laser engraved sneaker boxes, and a portion of the proceeds went to the charity Sole4Souls.
Social Output
“The Miami Heat power forward is partnering with eBay and the charity Soles4Souls to give the public a shot at 50 pieces from his personal collection.”
Esquire
paid social impression driven by the first-look film and Loft collection drop
The Reaction
11.2%
engagement rate on P.J. Tucker’s personal Instagram post announcing the charity auction
earned impressions, driven by 14 unique stories, and 4 media interviews
Tucker has more shoes than any one person could ever know what to do with. So thanks to his partnership with eBay, the NBA’s sneaker champion will auction off his personal pairs of extremely rare and hard to find grail sneakers.
USA Today Sports
“The NBA star-sneakerhead partnered with eBay to sell 100 of his shoes, including Nike and Louis Vuitton rares. The collection is now sold out, with a portion of the proceeds going to Soles 4 Souls.”
Hypebeast
16.5M
1B+
